Fashion Sourcing and Product Development Service


About Us

More than 25 years experience in the fashion industry with various high street stores, brands and suppliers gives us a good understanding of the market place.
It makes us adept at more than just aesthetically pleasing projects; we can take the weight off your shoulders and deliver the product right to your door.

Elen Sviland, founder of OdinkO, got more than 25 years of experience in the fashion world both as a Design Director as well as in Product Development. After working within 3 continents, both as a fashion designer and product developer, she realized that there is a gap in the market for a full service offering, from design through to sourcing and production. 

She has worked as Design Director for multimillion dollar companies such as Jordache Inch and BBC Apparel NY and is known for innovative approach while understanding the commercial side as well.  Her collections have been sold at places such as Macy’s, Walmart, Nordstrom, Bloomingdales and numerous independent stores and boutiques. 

With her advanced knowledge of apparel development process from inception through production, including but not limited to: pattern making, grading, construction, costing, manufacturing, embroidery, materials and machinery used in apparel with an eye on all design details, deadlines, and potential costing challenges, she has learned to reach the highest quality for the best price. 

Elen has a multicultural background being brought up in Norway in a highly creative environment with her mother being a fashion designer and her father an architect, studied fashion design at Artez in Arnhem, The Netherlands and worked in Italy, Hong Kong, USA and the Netherlands. This has given her a broader, more tolerant view on fashion and its target groups.

Romy Goedhart used to work for some of the most successful Dutch fashion brands as a lawyer and has launched a fashion business herself in the past. Combining this expertise for OdinkO now, means that she knows what's going on in the fashion-industry and understands that it takes a hardcore entrepreneurial mindset to make it to the top. 

Her experience as a lawyer makes her capable of communicating in a articulate and diplomatic way without loosing touch with the personal side of the business. With her transparant way of communicating and her natural talent for fashion and trends, she is able to translate the look and feel of your brand to a satisfying final product. 

Romy is a highly energetic, motivated and outgoing Jack-of-all trades that streamlines and manages the entire process of the supply chain for you, making sure that everything runs smoothly and that quality is safeguarded at all times. 

Our approach

Joining forces under the OdinkO moniker, this optimistic twosome works with established fashion brands as well as start up businesses wanting to get their feet off the ground. 

OdinkO undertakes sample design projects as well as sourcing and production, according to your needs.

We are professional and talented at what we do and are a tight knit team that is committed to deliver the best quality.